Friday, August 24, 2012

How To Be Sure Of The Best Low Cost Franchise Opportunity

Are you tired of the daily corporate grind which demands so much of your energy and time? Do you dream of running your own establishment and make decisions without consulting any higher-ups? Do you often think that if only you had the capital, you would resign from your job and start a business right away?

The good news is that you can actually make your long-term dreams a reality sooner than you expected by getting into a franchise business. By doing the necessary research online, you can easily find one that can really work. But another question may creep into your mind - wouldn't it be expensive considering that there are a lot fees to settle before being able to start? Well worry no more, as there are now a plethora of available franchise opportunities that only requires minimal capital. But take note though that "low cost" is a relative term as prices can vary depending on the industry of a particular franchise. Say for example, if you want to venture into a restaurant business, the potential cost can vary widely. A simple hamburger stand can start at $8,000-$12,000, whereas a popular fast food chain can reach up to thousands of dollars and may be even up to a million. So how do you determine if the type of business that you are eyeing is the best low cost franchise opportunity? And how are you to minimize the possibility of failing as a franchisee? We share some insights below to address the above mentioned concerns.

Opt for used equipment instead of buying everything brand new. There are franchisors who sell their own equipment or those who have partnerships with suppliers. Know beforehand if it is a pre-requisite that you have to buy from them so that you can scout for others who provide more freedom in purchasing equipment. This can save you a considerable sum because these purchases can take up a large chunk of your starting budget.

Pick out a venture that you are passionate about. Being an entrepreneur is no easy feat as it can take everything from you. Unlike being an employee where you can forget about the job after stepping out of the office, a business owner needs to think of strategies all the time. You have responsibilities that are far more serious than employees, especially when you are still starting out. Thus, you have to choose a business where you can have fun and fulfillment during the process.

Utilize effective marketing for a starting business to thrive. Even if the brand you are associated with is already well known, you still have to implement promotional activities that attract a larger audience. Mediocrity should be avoided at all times, and you have to reach potential customers with great messages that resonate with your brand.

Saturday, August 11, 2012

Develop The Best Successful Business Models

A business model is an essential foundation of a starting enterprise. It serves as the establishing brick that lays all the necessary aspects of the tall building that is a business venture. Commonly, the business model reflects the purpose, structure, product or service offering, and operational aspect of the venture. It guides the people who are employed by the company into knowing about and thinking and acting for the business to become a successful one.

Entrepreneurs who want to start their own businesses should also begin conceptualizing with a business model. Importance should be given to what the entrepreneurs think and are most passionate about. Definitely, you cannot put up a business out of a simple whim to do so. You have to think about it and carefully plan for it. This is where a business model can help.

In developing successful business models, there are a lot of factors and needs that have to be considered. Here are some of the steps you can take to ensure that you are going to come up with a very successful model:

1. Research about the business you are starting and the industry that you are joining. Know everything there is to gather about the common structural and operational make-up of the business you are envisioning. What is expected of your business? What are the machines and equipment needed to complete the operations? How do you legalize the business if it is based at home or online? What are the other brands or companies that you are likely to compete with in the industry you are trying to enter? All of these are basic questions that should be answered by your business model to ensure that your operations will be defined by a single working goal.

2. Define your target market and how you will reach them. After you have established the type of business you want to start, the next step is to encourage people to buy your products or avail of your services. This is where you have to identify who are the people most likely to need and want your products. What are their ages, careers, and lifestyles? You have to be able to identify your target market so you can exhaust your efforts in reaching them. Your marketing strategies would be essential in determining the number of people who probably would buy your product or avail of your services.

3. Put in detail the operational plan of your business. If your business is online, there may be no need for a detailed operational plan. You just have to make sure that you are following a specific set of norms and laws online to attract clients. But if your business is home-based or the traditional one, you have to make adjustments to cover everything that has to be done: What are the backroom requirements that you should comply with? How do you plan to transact with your clients? How many people should you hire to keep your business operations going at an optimal pace?

4. Consider customer satisfaction and how your business can achieve it. How do you intend to make sure that your clients would be satisfied with how their transactions are handled? You should also include this in your model. Remember that customer satisfaction can lead to your brand and company developing into something very commendable. Aside from marketing your business to potential clients, make sure that your business is able to maintain it among your existing pool of customers thus increasing the probability of referrals.

5. Include the aspect of employee satisfaction. Aside from making sure that your clients will be satisfied from transacting with your business, you employees should also feel the same. Do keep in mind that happy and satisfied employees are a great investment because they will be the ones to help your business grow in all aspects. This is why you have to include in your business model several facets to improve performances and to diminish the natural causes of things.

Successful business models are not actually difficult to come by. You just have to remember what you want your business to be. Envision it well, with all the necessities and factors considered to the core. In the end, what matters is the quality and wholeness of the business model on which your business would be built.


Wednesday, August 8, 2012

Franchisors Need to Consider Low Cost High Volume Strategies - Need Franchisee Compliance

As a former franchisor, now retired, I remember building up my company and making the perfect business model, and then I franchised it in 23 states and 450 cities. Trust me when I tell you it's the hardest job in the world. You have to be able to run the business model better than any of your franchisees, or better than any of their employees, you also have to be a strategic thinker, and lead those teams of people into battle in various regions of our country which are dissimilar. That is to say they have different market segments, weather, buying behavior, and rules and regulations. Okay so let's talk shall we?

It wasn't that I didn't know what to do, or how to do it whenever a problem arose. Very few problems were unique to me because I had experienced them in other states and cities. In fact, when the economy got tough, I knew exactly what to do; expand the business, sell more franchises, and have our franchise teams and master franchises lower the prices and go for volume. Now then, this might seem counterintuitive to many franchisees. If there are fewer customers, the last thing you'd want to do is lower your price, because if you do you go out of business, they'd think.

Nevertheless, that's exactly what you must do. As a franchisor I also realized that I needed to lower our royalty fees so our franchisees could make more money. And they needed to lower their prices so more customers would come into the store. That's what works, but it is really hard trying to convince all the franchisees to lower their prices. Although I am retired, I bet most of the franchising companies out there right now are having a tough time, as I did back then, trying to convince their teams of franchisees of their new marketing strategies to keep everyone in business.

In fact, the Columbus Business Journal in Ohio had an interesting piece recently titled; "Wendy's CEO wants more franchisee compliance with value menu," by Dan Eaton, published on November 8, 2012.

The CEO of that great franchising company is right. He needs to get all of the franchisees on the same page to keep consistency of the brand. Ray Kroc the founder of McDonald's had always done this, and even Dave Thomas who was the founder of Wendy's would agree. If you take care of your customers, they will take care of you, and you won't have to worry about the recession because you will make it through. Please consider all this and think on it.

Saturday, August 4, 2012

Want to Sell Your Franchised Business - If You Carry Back Paper, Sell It To a Veteran

As a former franchisor selling mobile service units as franchises, I was rather surprised how many people would buy a franchise and two or three years later they would get tired of it and wish to sell the business to someone else after building it up. All that hard work and all the sudden they decided they wanted to go do something else. This is becoming more and more common in our society, and the average person leaves their job for only 2.3 years. Some of this is due to the fast-moving technological nature of industry where one new business is expanding, while an old one is shedding its extra weight.

Still, there may be a bigger component with the psyche of the average American worker. They don't want to get stuck in one job all their life. Things are not like our grandparents era. Today, employees like a little variety in their career. It makes sense that this attitude would permeate through the franchising industry, and I can tell you from personal experience it very much has. In the late 90s my franchising business was expanding quite rapidly. I watched many franchisees sell their franchises and transfer them to new franchise buyers.

Sometimes they have the same difficulty we had selling franchises, that is; the franchise buyers didn't always have the capital needed to invest. Therefore they would carry back paper, allowing the new franchised outlet owner pay them overtime for the purchase. This happens quite a bit when small business owners retire and sell their businesses using a business broker. It is a common practice. Still, before you sell your franchised outlet and do this, it's important that the individual taking over the business knows how to run a business, and will follow the franchisor's program.

This is why I suggest that if you're going to carry back paper to sell your franchised outlet to a former military veteran. They are used to working in a structured environment, following the rules, and doing it by the book. Those kinds of franchisees will be more successful than the average franchisee might. This is good for the franchisor, and it also means that when the business is successful, the new owner, the military veteran will be able to pay off the loan to the former franchisee.

Indeed, I can tell you from experience that this works, I've watched it work, and it makes good business sense. Not to mention the fact that it helps provide a small business for a retired veteran, they've given a lot to our country, and they deserve a break. Please consider all this and think on it.

Thursday, August 2, 2012

Retirement Business Ideas Men Can Find

Men are generally used to having a lot to do, especially if they have a family to provide for. This is why most of them are used to working steady and rigorous jobs. Retirement, therefore, is not something they can easily appreciate. Aside from the fact that being rendered as no longer necessary is not a good boost for their ego men are not really accustomed to having a lot of time doing nothing.

Such is the reason a lot of retiring men are looking for something else to do in their spare time. Some of them engage in non-profit work like sporting events and business gatherings. But many of them want to still earn enough money even while on retirement.

There are a number of retirement business ideas that are available in today's industry that men can engage in. Some of these businesses are geared toward the traditional form of entrepreneurship where men can put up their own stores to manage. Other businesses are home-based and online, which are more preferred by people because they require lesser resources and are easier to manage. Here are some of these businesses that men can consider for their retirement:

1. Blogging and SEO writing.

If you want to engage in an online business, blogging and Search Engine Optimization (SEO) writing are great choices. Many websites and online brands now rely on search engine results to boost their site visits and eventual sales. Writing articles that contain relevant keywords and blogging reviews about the company or brand is one of the fastest and best ways to do so. These businesses capitalize on the production of articles for specific purposes and about certain topics.

Men are encouraged to go for a blogging and SEO writing business because they have a knack for telling good stories and sharing their comments or opinions to a vast audience. They can be animated and persuasive depending on what is required of them.

2. Franchising

In franchising, an already existing business system branches out into smaller versions called franchises. These branches are then put up for sale. When you buy out a franchise, it would be very much like starting your own business except that everything is already laid out for you. Supplies, operational procedures, and even marketing tactics are all readily available for your use. All that you have to do is touch up on them a bit to suit your immediate market and then sell the product.

A lot of people consider franchising as a great option because it is very similar to having a business of their own without having to start from scratch. Franchising is also a good idea for men, who generally like to be their own bosses even in terms of retirement businesses. Through franchising, even if everything is pre-determined by an already proven and existing mother brand, the franchise owner is still given a lot of free reign on how to run the business. Men who are once bosses in their younger ages would definitely find this type of business engaging.

3. Affiliate marketing

Since men are known as persuasive and determined when selling particular products and services, affiliate marketing is also a good retirement business idea for them. In affiliate marketing, they can easily earn commissions through successful referrals. This is an arrangement common to membership clubs and travel institutions.

Affiliate marketing allows retired men to make use of their readily available network of old co-workers and friends who may be interested in the product or service that are being promoted. The financial returns are also good, which can come in full six figures if the referral is made to premium packages. Men can benefit in this type of business because they have charisma, which is a necessity in persuading potential clients.